Photograph courtesy of David Brittain.
One of the things I love about this job is going to a new city and exploring it as a location for a spot. In this case it was a customer testimonial for the app store's highest rated mobile sketching app, Concepts, in which we did a day in the life of Evan Bronstein, a local architect and teacher who uses the app.
There was not enough budget to go on a pre-scout, so the trip was both scouting, shooting and adapting on the fly. The client came along and was part of the creative process. We had a rough script, with places to visit and questions to ask, but it's always a surprise to arrive in a new place and see the reality of what you researched Online. From my experience it's all about carefully taking in your surroundings and how you apply it to what's expected from the video. When doing this you don't reject anything. Just follow the slightest gut feeling you may have and keep exploring.
Watching the sun rise over the Gateway Arch, visiting the St Louis zoo and following our generous host around in the class room and his home gave us plenty of usable footage. Evan was very articulate and ultimately the client had multiple choices of how to put their narrative together. Till next time...