When FDC-Creative was asked to help rebrand Zenefits, a company that offers small businesses a cloud-based all-in-one solution for managing human resources, I immediately went to Clint Goldman and the excellent team at Bodega to produce a series of videos ranging from customer testimonials to instructional videos as well as sizzle reels and video wall ads to kick off the company’s Z2 event which was designed to turn around the brand. The videos, created and directed by Frederic Du Chau, marked a new look for Zenefits and were conceived in a way that allowed for maximum flexibility and use through social media.
Key to success was Michelle Powers and her team's flawless production plan since we had only 8 weeks from conception to delivery. Ultimately production itself was only a six week period to deliver 16 videos. Needles to say we did not sleep much. 4 editors and post production support worked around the clock while the production crew went around and shot across the country from San Francisco to LA to NY, both staged and customer testimonial based scenes. Steven Condiotti and his kick-ass team gave the videos a great look with additional cinematography from Joe Gabriel in NY and Carlos Vernon in LA. All post was done at Northern Lights in NY under Robin Hall's experienced supervision.
It was a fun adrenaline-fueled couple of months and we delivered everything on time for Z2, the client's big rebrand kickoff event. This campaign was an example of how much you can accomplish when you have a great support team.
Studio work in San francisco for the explainer videos. I had never worked on an all white background but loved the challenge of reducing everything to the essence of what we needed to communicate just with actors, wardrobe and props.
Getting up early to shoot gives you the opportunity to see the world wake up.
Always nice to return home.
New York production has its own unique challenges but I loved spending a few weeks there. Check out the stunning view from the Northern lights editorial room.
I spent many hours on this couch watching the editors do their magic.